000 007480000a22001930004500
001 5363
090 _a5363
100 _a20081124d k||y0pory50 ba
101 _aeng
102 _aUS
200 _aMarket forces
_ethe push-pull of marketing and advertising in the product business
_fJeffrey Ewald, Howard R. Moskowitz
300 _aCapĂ­tulo de monografia
463 _aed. lit. Jacqueline H. Beckley... [et al.]
_cIowa
_d2007
_nBlackwell ; Institute of Food Technologists Press
_pp. 103-122
_tAccelerating new food product design and development
_05355
606 _9147
_aAlimentos - Tecnologia
610 _aTecnologia alimentar
676 _a664 A157
700 _912608
_aEwald
_bJeffrey
701 _921898
_4070
_aMoskowitz
_bHoward R.
942 _cANA
_n0